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  • # Passion in every bowl
  • # Passion & Hustle, Always On
  • # No.1 Korean Gukbap Franchise
  • # Passion in every bowl
  • # Passion & Hustle, Always On
  • # No.1 Korean Gukbap Franchise
  • # Passion in every bowl
  • # Passion & Hustle, Always On
  • # No.1 Korean Gukbap Franchise
  • # Passion in every bowl
  • # Passion & Hustle, Always On
  • # No.1 Korean Gukbap Franchise
  • # Passion in every bowl
  • # Passion & Hustle, Always On
  • # No.1 Korean Gukbap Franchise
  • # Passion in every bowl
  • # Passion & Hustle, Always On
  • # No.1 Korean Gukbap Franchise
  • # Passion in every bowl
  • # Passion & Hustle, Always On
  • # No.1 Korean Gukbap Franchise
  • # Passion in every bowl
  • # Passion & Hustle, Always On
  • # No.1 Korean Gukbap Franchise
  • # Passion in every bowl
  • # Passion & Hustle, Always On
  • # No.1 Korean Gukbap Franchise
  • # Passion in every bowl
  • # Passion & Hustle, Always On
  • # No.1 Korean Gukbap Franchise
  • # Passion in every bowl
  • # Passion & Hustle, Always On
  • # No.1 Korean Gukbap Franchise
  • # Passion in every bowl
  • # Passion & Hustle, Always On
  • # No.1 Korean Gukbap Franchise
  • # Passion in every bowl
  • # Passion & Hustle, Always On
  • # No.1 Korean Gukbap Franchise
  • # Passion in every bowl
  • # Passion & Hustle, Always On
  • # No.1 Korean Gukbap Franchise

Since 2022 Achieving Unprecedented Growth and Success

No.1 sales among Gukbap brands,
Unmatched No.1 in the Industry for Sales
per Square Meter

  • 0

    million bowls

    annual Gukbaps sold

  • KRW

    0

    billion

    annual sales of
    affiliated stores

  • KRW

    0

    billion

    sales per Square
    Meter by each store

  • 0

    months

    average ROI

Unfortunately, only those with true passion can be part of the Passion Gukbap.

We don’t train just anyone, nor do we give up first.
To turn your entrepreneurial dream into greater success,
we provide a structured system to support and guide our franchisees. Only those with true passion can join us.

Store Annual Sales Performance

Our brand proves its consistent dominance,
not just seasonal or short-term sales spikes.

Incheon
Michuhol Juan

KRW 2.22361 billion

Gyeonggi
Goyang Madu

KRW 1.4789 billion

Seoul
Gangdong Cheonho

KRW 1.43305 billion

Seoul
Gangbuk Mia

KRW 1.33597 billion

Seoul
Gwangjin guui

KRW 1.3867 billion

Gyeonggi
Goyang Hwajeong

KRW 1.27975 billion

Seoul
Jungnang Junghwa

KRW 1.2864 billion

Gyeonggi
Gwangmyeong-si

KRW 1.12522 billion

Gyeonggi
Hwaseong Byeongjeom

KRW 99.12 million

Based on October 2024 sales

Same revenue, different results
how you sell matters.

[Delivery Store] Namyangju OO Store

Category Amount(Unit: KRW)
Sales 42,400,000
Food Cost 13,796,300
Commission & Ads 7,661,368
Labor 4,000,000
Delivery tip 4,000,000
Rent & Utilities 3,500,000

Net profit

0

Margin 0%

[Dine-in Store] Ulsan OO Store

Category Amount(Unit: KRW)
Sales 68,613,500
Food Cost 22,118,400
Commission & Ads 8,527,320
Labor 7,000,000
Delivery tip 3,100,000
Rent & Utilities 6,450,000

Net profit

0

Margin 0%

Our Diverse Menu: Another Key Strength!

Passion Gukbap's Exclusive Menu Lineup!

  • 돼지국밥

    Pork Gukbap

  • 토종순대국밥

    Native Sundae Gukbap

  • 모듬국밥

    Assorted Gukbap

  • 살코기수육국밥

    Lean Meat Gukbap

  • 소양내장탕

    Soyang Intestine Soup

  • 열정해장국

    Passion Haejangguk

  • 장터당면소국밥

    Jangterdangmyeon Sogukbap

  • 부대찌개

    Budae Jjigae

  • 순살갈비탕

    Boneless galbitang

  • 특설렁탕

    Special Seolleongtang

  • 순살감자탕

    Boneless Gamjatang

  • 닭한마리삼계탕

    Dakhanmari Samgyetang

  • 함박스테이크

    Hamburger steak

  • 완자고기전

    Wanja Gogijeon

Average Cooking Time: Just 3 Minutes!

Efficient, Fast, and Easy Preparation for Anyone!

  • 부대전골

    Budae hotpot

  • 소곱창전골

    Sogopchang Hotpot

  • 직화양념뼈구이

    Grilled Marinated Bone

  • 통마늘열정함박

    Whole Garlic Passion Hamburger

  • 한우소고기수육

    Boiled Korean Beef Slices

  • 뽈살항정수육

    Boiled cheek flesh hangjeong slices

  • 보쌈수육

    Boiled bossam slices

  • 토종순대

    Native sundae

  • 열정함박정식

    Passion Hambak set

  • 열정만두정식

    Passion Dumpling set

Unmatched Quality : Beyond Imitation

  • Trend-Driven
  • Exclusive R&D
  • Superior Service
  • Strategic Support

Details that read the changing trends from time to time!

Passion Gukbap has been improving customer satisfaction by catching details according to the time of year,
customer preferences, and reviews.

Passion Gukbap's specialized R&D details

We have separate facilities for raw materials and specialized sauce production,
providing unique sauces through dedicated R&D.

Inimitable Service Details, only at passion gukbab

Passion Gukbab stands out in detailed aspects that other brands may overlook.
(napkins, broth seasoning, a neat selection of five side dishes, etc.)

Brand Solution Maintenance Details Unique to Passion Gukbab

Our strategic team members, each with over 500 hours of training,
analyze store issues and provide tailored solutions to foster a virtuous cycle.

Minimum cost, maximum efficiency

Passion Gukbap Initial Investment

We provide customized franchise solutions for dine-in, Take-out, and delivery models!

Unit : 10,000 won

Item Delivery & Take out store (12 sqft) Dine-in store
(20 sqft)		 Dine-in store
(30 sqft)
Franchise fee 5,000,000 5,000,000 5,000,000
Training fee 3,000,000 3,000,000 3,000,000
Contract Guarantee - - -
Exterior Design 5,000,000 6,000,000 7,000,000
Interior (Kitchen/Dining) 15,000,000 30,000,000 45,000,000
Kitchen Equipment & Furniture 10,000,000 15,000,000 17,000,000
Tables & Chairs - 4,000,000 6,000,000
Promotional Materials - 1,000,000 1,000,000
Royalty 2.2% > 1.1% (for 2years)
Total Investment
  • 38,000,000
  • 64,000,000
  • 84,000,000
  • ※ Total investment cost may vary depending on the progress and conditions of the store opening
  • ※ Additional Costs: Rent, demolition, restroom facilities, heating and cooling systems, fire safety equipment, other exterior work, electrical capacity upgrades, telephones, computers, terraces, internet and phone setup, sound systems, ductwork, POS systems, etc.

Average store size 16 sqft (approx. 52.8 m²),
Average monthly sales per pyeong: KRW 2.8M

Check out monthly sales per sqft of Passion Gukbap!

Unmatched revenue compared to other brands!
[Based on the 2023 information disclosure statement]

16 sqft

￦28,692,500

177 sqft

Company A

￦5,009,060

22 sqft

Company B

￦10,460,455

22 sqft

Company C

￦7,082,273

30 sqft

Company D

￦11,099,667

Based on sales in October 2024

Top 10 Sales of Passion Gukbap
Franchise Stores

We provide location-based solutions for both dine-in and delivery stores.

  • KRW192.47M

    Incheon Michu Hall Jooan-dong

  • KRW133.7M

    Seoul Gwangjingu-
    Guui-dong

  • KRW129.01M

    Seoul Gangdong Cheonho-dong

  • KRW126.35M

    Gyeonggi Goyang Hwajeong-dong

  • KRW123.67M

    Gyeonggi Goyang
    Madu-dong

  • KRW110.25M

    Gyeonggi
    Osanwon-dong

  • KRW109.28M

    Seoul Yongsan
    Wonhyo-ro

  • KRW107.83M

    Gyeonggi Paju-dong Pae-dong

  • KRW105.71M

    Gyeonggi Gwangmyeong-dong

  • KRW105.65M

    Seoul Nowon
    Jungang-dong

Franchise Establishment Process

From Startup Preparation to Aftercare!
Our experienced franchise team will guide you every step of the way.

  • 01

    Franchise Inquiry Submission

    Assigning a dedicated
    consultant and
    conducting an
    initial analysis.

  • 02

    Franchise
    Consultation

    One-on-one customized consultation with our
    business planner.

  • 03

    CEO
    Interview

    Understanding needs
    and proposing
    tailored solutions.

  • 04

    Market Analysis
    & Site Development

    Conducting a thorough
    market and location
    analysis.

  • 05

    Store Lease
    Agreement

    Pre-inspection,
    measurements,
    and lease signing.

  • 06

    Interior
    Construction

    Custom interior work
    based on store
    specifications.

  • 07

    Operations &
    Cooking Training

    Hands-on training in
    store management and
    food preparation.

  • 08

    Initial Supply
    Delivery

    Receiving and organizing
    essential opening
    inventory.

  • 09

    Final Pre-
    Opening Check

    Conducting final checks
    and a soft opening.

  • 10

    CEO
    Training

    Supervisor support
    for operational
    management.

  • 11

    Grand
    Opening

    Official store launch.

  • 12

    Comprehensive Post-
    Opening Support

    Ongoing maintenance
    services tailored to
    store characteristics.

Every Menu Item is Satisfying at Passion Gukbap!

Menus of Passion Gukbap

  • Budaejjigae

    Now enjoy Budae Jjigae for one!
    Filled with an extra-generous
    serving of ham!

  • Yangpyeong Yangseonji Haejangguk

    Haejangguk with plenty of
    fresh seonji and soyang

  • Jangteodangmyeon Sogukbap

    Authentic Jangteo Gukbap
    with a deep flavor, boiled
    with a refreshing and spicy flavor

  • Passion
    Haejangguk

    The best hangover cure! A hearty soup featuring beef tripe and blood pudding for a deep, traditional flavor.

  • Beef Intestine Soup, Beef offal intestine soup

    A bold and spicy soup with
    clean and flavorful beef
    offal and intestine.

  • Lean Boilded Pork
    Gukbap

    Rich and tangy broth loaded with
    tender pork —pure comfort
    in a bowl.

  • Combo Gukbap

    Native Soondae, inside meat,
    and head meat all at once

  • Naejang Gukbap

    Deep and rich flavor of beef
    intestines, clean and free
    of impurities

  • Traditional
    Soondae Gukbap

    Soondae Gukbap with plenty of
    plain native soondae

  • Pork Gukbap

    Soft Pork Gukbap, which is all-time favorite loved by everyone, kids and adults alike.

Locate Passion Gukbap Store

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Franchise Inquiry

Franchise consultations will be conducted in the order
they are received after submitting your inquiry.